True Internet/TV convergence - It’s almost here

September 17, 2008 · Filed Under Product Reviews

As an avid TV viewer and internet junkie, I’ve always had that dream, the dream of a television-viewing experience where the Internet was not only always accessible but integrated right into the experience. There was no switching back and forth between environments. I viewed what I wanted when I wanted online or via broadcast and tapped into information about what I was viewing through a small bar or window that could either sit on the screen or be safely minimized. If I saw something that I wanted to buy, I didn’t have to grab my laptop or switch out to Windows. I simply accessed the information about the product right on the TV screen, and bought it right then and there.

Now, a group of events appear poised to make this dream a (partial) reality. Last week, Intel and Yahoo! announced a somewhat unlikely partnership that would result in Internet-enabled HDTVs that play and use on-screen Yahoo! widgets to give viewers direct access to Web-based content, applications, and contextual advertising. It could be the germ of what might become my idea, brought to life. In fact, execs at Intel and Yahoo! did note that viewers might be able to, say, buy the shoes Lauren is wearing on an episode of The Hills, or anything similar to that sort of thing.

The digital TV part is pretty much going to be taken care of soon. The FCC’s decision to strong-arm the nation and broadcasters into the digital spectrum is probably the best thing to happen to television since color, IMHO. Sorry, all you people still fiddling around with your rabbit ears, but it’s an idea that really needed to happen at one time or another, for a lot of reasons. Those complaining about next year’s switchover on February 17, 2009 might end up feeling quite differently once they see everything the programmers and partners can do with a digital screen.

The Intel/Yahoo! tool and the Sidebar feature look like a really good start. I love that these toolbars can slide on and off the HDTV screen, providing you with instant access to content you’ve stored online. What’s missing, of course, is the deeper integration that would offer direct interaction between your live TV show and the Internet as I mentioned earlier, but I know that’s coming. So, for example, on Deal or No Deal, you could play along with the contestant, select your cases, and even see what’s in them (via an overlay). You could also select a winning case and, perhaps, be entered into a live drawing—maybe you’d compete directly against the on-air opponent for a million dollars! This is the type of digital world I always envisioned.

So do these exciting developments represent true integration and convergence? Not quite yet. In fact, significant hurdles remain. Few of the glowing reports about the Internet TV revolution and the surprise Intel-Yahoo! partnership mention that not enough people have broadband access anywhere near where their TV is located (or have broadband period in some areas of the country). So consumers either need to wire their homes (not gonna happen) or add access points near their TVs. An obvious alternative would be for these Internet-ready TVs to come wireless-ready, too. But these hurdles will be overcome. Eventually.

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